Similar to Zidane’s head butt, this world cup will be remembered for Luis Suarez’s bite. The bite incident is by far most controversial event of this world cup. During a match between Uruguay and Italy, Luis Suarez was found biting Italy’s defender Giorgio Chiellini’s shoulder. Luis is already suspended for four months. During this four months Luis missed nine international matches and first nine premier league games for Liverpool. However, Uruguay is looking to challenge this suspension, as they believe there is no strong evidence of actual assault. The biggest issue, which occurred during the biting incident, is that referee completely missed the foul play.
After the bite
Soon after the suspension, Luis lost its sponsorship deal with 888poker site, which is one of the online poker company. The company signed Luis just one month ago. Company signed him because of his very good season. According to company, Luis Suarez regrettable action has forced the company to terminate business relationship with immediate effect. Company was planning for several events with Suarez but the incident against Italy forced them to review the link-up and they are not ready to tolerate any unsporting behavior.
Suarez’s boot deal with big sports brand Adidas could also be in jeopardy. According to Adidas, they fully support FIFA’s decision. Adidas are not soft on Luis Suarez’s recent behavior and they be reminding him of the high sportsman standards they expect from adidas players. Suarez is already removed from marketing activities during the 2014 FIFA World Cup. Future partnership will be directly discussed with Suarez and his team after the world cup.
Fans are disappointed with Luis since the Italy game and they expressed their emotions by posing next to adidas billboards showing Luis’ snarling face and pretending to be bitten by him. Last year, similar thing happened. He was banned for ten games in domestic competition after he bit Chelsea defender Branislav Ivanovic while playing for Liverpool. Even in 2010 when playing forAjax, he bit PSV Eindhoven’s Otman Bakkal, he was suspended for seven games. Certainly there something wrong with this talented player. Suspension and deal termination has already put Luis in to terrible positon. In addition to his latest ban and deal terminations, Suarez is also fined 100,000 Swiss francs for his misconduct.
Chellini’s take on Luis Suarez
Outcast Suarez was sent home after his misconduct and suspension. However, Suarez received hero’s welcome at Montevideo airport. Uruguay fans were seen hailing for the striker. Even Giorgio Chellini, showed support on his official website. According to the website, he does not feel any joy, revenge or anger for the incident that took place during the match. But he is more disappointed by the result of the match as Italy lost it. He also shared some soft feelings for Suarez’s family, who might face hard time because of Suarez’s behavior. He is hoping at least that he will be allowed to be in team boxes for the coming matches because this suspension can be difficult for a player.